Meet 100 YARDS team member, Samantha Shively!
Samantha Shively has been a cornerstone of 100 YARDS for nearly seven years, demonstrating exceptional versatility and leadership in various marketing projects for our clients. From spearheading lead generation initiatives and email campaigns to analyzing key marketing metrics and managing complex projects, Samantha has proven herself to be an invaluable asset to our team and clients.
What is your favorite project or initiative that you have contributed to during your time at 100 YARDS so far?
One of my favorite projects at 100 YARDS was managing the build of a direct-to-consumer website for a kids' clothing company. The client had previously only sold their products via a direct selling model through a team of consultants across the country. A few years into our engagement, we consulted them to shift their business model and expand their sales channels to create an online presence. The project was a large undertaking and an exciting new challenge that not only broadened my skills but also played a pivotal role in the company's growth.
How has your role evolved since you joined 100 YARDS, and what milestones have you reached along the way?
Since joining 100 YARDS almost 7 years(!) ago, my role has morphed several times. I was brought on with most of my previous experience in B2B demand generation and while that has remained a constant focus, I’ve worked as an account manager for some direct-to-consumer clients and most recently as project manager. The evolution is dynamic and project/client dependent, which keeps my work exciting and engaging. Along the way, I've achieved key milestones, including successfully managing a variety of projects and expanding my expertise across different market segments.
What skills or lessons have you learned that have helped you succeed in your role?
I've learned that effective communication, both internally and externally, is crucial for success. Collaboration is equally important, as working together towards a common goal ensures that everyone is aligned and contributes their best. These skills have been fundamental in navigating projects and fostering strong client relationships.
Can you describe a challenge you faced—and overcame—while working here?
I can’t pinpoint a specific moment, but at 100 YARDS we work with many different people and therefore have to navigate different personality types and figure out how to collaborate effectively with everyone. No two clients/companies are the same and what works for one may not work for another, so we have to be flexible. I think having a strong support system in the 100 YARDS team is the key to success.
What’s a quote or motto you live by?
Don't sweat the small stuff. At a previous job one of my managers told our team that while we always wanted to put out our best work, we’re in marketing and not doing brain surgery and someone’s life is not on the line. I often think about that because mistakes are inevitable and a spelling error in an email is not going to make or break a situation. That’s always been a good reminder when there are particularly high expectations in a certain situation.
If you could describe your experience at 100 YARDS using only emojis, which ones would you choose?
💻🧩🤝💯
You can connect with Samantha on LinkedIn to learn more about her journey and professional insights: Samantha Shively on LinkedIn
